"When we speak about an alternative search engine, we're speaking about something that's extremely industry-specific, very niche," says Jason Prescott, the owner of vertical search engine. While Google gets around 65 percent of search traffic today, it doesn't mean it's always the best place for your search. Market research firm Outsell predicts that the vertical search market will reach $1 billion by 2009. Vertical search is on the rise, and whether you're looking for business products, services or information, or a new place to advertise, vertical search sites can benefit your company. There are search options beyond Google-and we're not talking about Yahoo! and MSN.
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